The Dow Chemical Company | Olympics 2012

Jack Morton Worldwide

During the London 2012 Olympics, Dow commissioned a fully immersive welcome experience for their top VIP customers, taking place over 12 days, hosting up to 150 guests each day.  

Employing the use of a 270-degree LED canvas, the room was transformed by a series of content that played on screens enveloping the guests in attendance; from an Edwardian banquet, to a trip down the Thames passing the various Olympic structures that had been erected for the games. A series of films and case studies engulfed the screen including an impactful film of the best moments in Olympic history, produced to close the event using a mixture of stock footage and well designed graphics.