Wimbledon 2025 | Immersive LED Experience

Agency Space

For Wimbledon 2025, an immersive container was created at the tournament entrance, designed to engage guests through a multi-sensory experience of sights, sounds, and atmosphere. As part of this activation, a six-screen LED wall served as the visual centrepiece, showcasing each day’s headlining matches on Centre Court and No.1 Court.

The content was developed using Wimbledon’s vast archive, templated to suit a unique canvas of six aligned LED screens. Early graphic design work ensured transitions, layouts, and content retained quality while flowing seamlessly across the extended format.

Alongside visuals, a bespoke soundscape was produced to immerse guests in the essence of a day at Wimbledon. During the tournament, the films were updated live each morning, requiring ongoing footage and stills research as well as quick-turnaround editing to reflect match outcomes.

The result was a dynamic, evolving display that complemented the wider sensory journey and provided an engaging welcome to visitors as they arrived at Wimbledon.