Unilever | SXSW London

Hot Pickle

Unilever participated in the first-ever SXSW London, immersing their creative teams in a week-long programme of talks, workshops, and cultural moments designed to spark fresh thinking and inspire new ideas.

Glass Onion was tasked with capturing the experience as it unfolded, documenting how the teams engaged with the festival and translated insights into actionable inspiration.

Daily round-up edits were produced and shared each evening, distilling the buzz, energy, and key takeaways of the day for immediate sharing on LinkedIn. The coverage captured real-time conversations from the group’s live WhatsApp feed with interviews, workshops, and festival highlights, providing a dynamic record of the week. The project culminated in a final round-up film featuring stats, insights, and team vox pops, designed as both a social asset and an internal tool to carry momentum forward beyond the event.