Sazerac Barrel Select x Buffalo Trace Distillery | Launch Film

Hot Pickle

Glass Onion Films were tasked with creating a dynamic launch video to mark the official introduction of Sazerac Barrel Selects (SBS) celebrated single barrel selection experience at Buffalo Trace Distillery in Covent Garden. The goal was to generate excitement among SBS’s existing US members while introducing the concept to a UK audience unfamiliar with personalised barrel selection.

We worked with agency partners Hot Pickle and led the end-to-end production, from scripting and storyboarding to shoot coordination and post-production. Working closely with SBS, we developed a clear narrative that balanced education and engagement, ensuring accessibility for new audiences while reinforcing SBS’s premium positioning.

The shoot was executed over a single day in central London, covering iconic city landmarks, the BTD London store, and street-level engagement in the heart of Covent Garden. A bespoke tasting experience session highlighted the new offering. In addition, we cast and directed our on-screen presenter, facilitating vox pops with members of the public who took part in a fun quiz to test their whiskey knowledge (or in some cases… their lack of!)