Leading Ideal | One

NERD Productions

Brought on board by our friends at NERD Productions to produce this teaser for a new Chinese start-up (and Tesla rival) CHJ Automotive for the launch of their extended-range electric vehicle – L.I. One in November 2018.

Directed by Peter S with VFX by Analog Studio, this VFX + live action brief lent itself to the hybrid skillset that Glass Onion employs, working closely with creative agency for people to deliver this content ahead of the car launch.

The brief asked for drama and suspense – while avoiding anything too ominous – ultimately ending on an uplifting note to highlight the manufacturers’ innovative designs.

They wanted to highlight the multiple “journeys” throughout the film – the sense of discovery as a driver, the reveal of each intricate design detail and the seamless technology which combines with luxury and comfort to bring the car together as one super-vehicle.

CREDITS:

Director - Peter S

VFX - Analog Studio

Music - BXFTYS Audio