Lexus | LBX Extraordinary
MUSTER
Photography, film and social campaign surrounding the launch of the new Lexus LBX.
A series of pre-launch events for press and consumers, these events, aimed to make everyday experiences more luxurious.
The kick-off event in Milan converted an everyday car wash experience into a large-scale interactive installation set against a luxurious outdoor palazzo backdrop in an exclusive part of the city with the new LBX as the focal point. The series continued with an immersive light installation in London, elevating the everyday elements of an underground car park into a cool and interactive spectacle. Finally, the LBX transported guests in Paris to a boutique boulangerie, transforming the familiar ritual of grabbing a bite to eat into a sophisticated display of chic Parisian style while relishing the new LBX.
Capturing both stills and video of the events and of its cool, elegant and young target demographic in attendance, this socials-first campaign was delivered in various formats for use across all platforms.
