Lexus | Omotenashi on the Go
T&P
A bespoke manifesto film was commissioned to document the creation of Lexus’ Omotenashi on the Go food truck; a unique brand activation designed to merge precision engineering, luxury design, and the artistry of fine dining.
Shot in both Dublin and Croatia, the project followed the journey from early concept to final reveal, combining interviews with creatives and brand spokespeople, with cinematic coverage of the build process.
The narrative culminated in a dramatic sequence where a Lexus RX tows the food truck to a striking, seemingly ‘impossible’ coastal location. Against the backdrop of the sea at sunset, close-up shots of chefs preparing an exquisite meal elevated the story into a celebration of beauty, luxury, and craft. The final output was delivered as both a long-form brand film, capturing the full journey and context, and a shorter cutdown focused on the reveal, enabling Lexus’ European partners to showcase the brand’s values of quality, intensity, and innovation at live events.
Location shooting involved multi camera set ups, and a complex drone shoot to capture the food truck on the move at various locations across Croatia’s beautiful Dubrovnik backdrop, working with our partners and friends BAAM Productions to make the filming possible.
