Lamisil | Move On

T&P

A TVC and social campaign to promote two new Lamisil products; Lamisil Once and Lamisil Cream. The ask was to create one continuous walking sequence from the model’s POV over 5 separate scenarios to demonstrate the products key message; ‘Move On with Lamisil’.

The challenge was to film with a male and female model, using a unique body rig setup, that allowed a smooth shot, and manage the distance and consistency in the height and walking speed for each scene so that the sequence could be seamlessly stitched together in post. 

A dynamic animated pulsing arrow appears under the feet of the model to represent the product keeping the individual ‘moving on’.