Ineos Oxford Institute | Sex Bomb Party

Muster

By 2040, antibiotics will have stopped working and more people will die from AMR (anti-microbial resistance) than from cancer. As part of a wider social campaign to raise awareness of the #NotInOurLifetime campaign, the Ineos Oxford Institute hosted a Sex Bomb Party and created a live experience for media, influencers and consumers.

The Sex Bomb party featured a series of multi-sensory zones from ASMR Karaoke booths to ballpit challenges, giant exploding aubergines to live action sex swing performances. 

A social first campaign, we filmed and edited a series of cutdowns in different ratios for various platforms, creating a fun, graphical yet important social message for young people.