Huffington Post x Oilatum | #BabyBible
Stepping Stone Media
In collaboration with the Huffington Post, Oilatum released a series of social content aimed at new parents covering various tips and hacks for everyday new parent scenarios.
These included bedtime, bathtime, sleeping and feeding. The seven-part part series was published online on Mumsnet and Huffington Post to build the conversation.
The authentic film involves new parents interviewed in their own homes with their babies, intercut with a live action studio shoot where the hacks are demonstrated in practise.
