Hawkstone | Summer VIP Party
T&P
In July 2025, Hawkstone hosted a special celebration at The Farmer’s Dog Pub to thank supply partners and press, coinciding with the launch of their new AI-powered advertising campaign that made headlines across the UK. The event, fronted by Jeremy Clarkson, featured live music, tastings, awards for Centurion Club stockists, and the unveiling of the Farmers’ Choir - both live on stage and in AI form.
The brief required full coverage of the event across both stills and video. Content captured included Jeremy Clarkson’s speech, the Farmers’ Choir performance, stockists enjoying Hawkstone in the summer sunshine, and a packed schedule of live entertainment. In addition to documenting the event atmosphere, short vox pops were conducted on site, creating authentic, real-time perspectives from guests.
The result was a suite of stills and a fast-turnaround social spot that captured the energy of the day, celebrated Hawkstone’s community of partners, and amplified the innovative campaign launch across digital channels.
