Raytheon | Capabilities
One Small Pixel
Raytheon UK is a technology company operating across the UK, supporting the defence and aerospace, cyber and space sectors.
The challenge was to create a dynamic film to raise awareness of Raytheon’s diverse people and capabilities, evoking a sense of awe & inspiration and bringing to life the shared purpose and values held between the UK and the people of Raytheon.
Applying a cut-out, parallax effect to a library of images and video that Raytheon provided, along with some specifically source stock material, we present an impressive mixture of sites, capabilities, impact, technologies and people.
Simple 2D kinetic text animation also helps to inject rhythm, pace and movement, bringing to life the script and underlining the key messages.The resulting film also leant itself specifically to social media, both in terms of capturing attention through punchy & bold visuals but also by ensuring when sound is ‘off’ the film still has impact.
