BP | Discover Your Moment

One Small Pixel

For over 30 years, BP has been a leading sponsor of some of the most iconic arts organisations in the UK, including The Royal Shakespeare Company, The National Portrait Gallery, The British Museum and The Royal Opera House.

BP wanted a film to help communicate the breadth and longevity of these arts partnerships and to advertise the upcoming headline shows throughout the coming year.

The creative idea was to capture a specific moment in time when an audience member connects emotionally with the art they are viewing. Emotions that stay with us, move us and are ingrained into our memories for evermore, bringing us closer to the art, ourselves and each other.

Four distinct vignettes were created based around distinct emotions - anticipation, inquisition, understanding and joy. We complemented these reaction moments with VFX that composited the art into the same space: a hanging portrait, a cellist, the statue of the Wounded Achilles, a performance from Hamlet - to create a powerful and evocative portrayal of the power of art.