Aimmune | Peanut Allergy Film

One Small Pixel

Biopharmaceutical company Aimmune are on a mission to transform the lives of patients and their families by developing pharmaceutical therapies to prevent, manage, and treat food, GI, and metabolic-related diseases.

This animation was used to bring to life the findings of a Europe-wide study that was conducted to better understand life for those suffering from peanut allergies.Employing a charming, character design style the film is vibrant and informative, following the main character Leo and his family as they move through everyday situations. Using stats and data, the film articulates the challenges people like Leo face, and the key findings of the report in a series of simple vignettes.

The film opens with a live action sequence shot to dramatise the story and add a real human element to the message.